Design that feels alive at first glance.

For people who love what they do and want it to show. Websites, apps and ads, one person from the first sketch to launch.

Book a callSee the work
Blick homepage. A man in a beige trench coat stands blurred in front of the giant word “BLICK”; only what shows through a pair of black glasses is sharp. “Look sharp, Berlin.” sits bottom left, with an orange “New · Spree · €189” sticker beside the glasses.
TutorMatch’s home screen. “Welcome back Lydia”, a card inviting her to find the perfect tutor for her child, and her current tutors Janna, Sofia and David.
Halflight homepage. A concrete living room faces the Atlantic, a sun-path arc spans the window, and the headline reads "Rooms drawn around the light".
Tulpina homepage. A hand-tied bouquet of peonies, poppies, ranunculus and tulips stands over the giant word “tulpina”, between a “99 lei/week” card and “The bouquet they’ll remember.”
Bruma Măceș feed ad, “Cold outside. Bold inside.”, beside a bottle of the rosehip drink.
Tura’s My shifts screen. Ana’s next shift is tomorrow, Tuesday 10 November, 07:00 to 15:00 on the bar, with her week of shifts below.
  • Websites that load fast and are easy to update yourself.
  • Apps designed around the few things people open them for.
  • Ads that look like one brand in every feed and format.

Work

Work you can open.

TutorMatch – Finding a tutor for your child

A tutor-finding app where a parent answers a short quiz and gets a ranked shortlist that says why each tutor matched.

Tutoring app · Playable prototype · Concept

Case study

Halflight – Architecture & Design

Site for an invented architecture studio in Porto. Each room opens into one view split across three hours of its day, from daylight to night; drag the seams to compare the light.

Website · Concept

Tulpina – Florist in Bucharest

Shop for an invented florist in Bucharest. Tap a flower in the bouquet to see what it is, fill the cart, and the gift card writes itself as you order.

Website · Concept

Tura – Shift scheduling for cafés

A staff app and a rota builder that react to each other. This is Ana’s side; the case study has both, live.

Shift app · Playable prototype · Concept

Case study

Ad concepts

Feed, square and story ads for seven concept brands, from a winter drink to a dental clinic.

Ads · Creative wall · Concept

Blick – Optician in Berlin

Site for an invented optician in Berlin, where the page is blurred until you look through the glasses. Move them with the cursor or a finger; the frame finder sorts twelve frames by face shape and puts the top pick on them.

Website · Concept

Services

Pick what you need.

Open a service to see what’s included, with or without the build. Every project starts with a free 15-minute call.

The site that turns visitors into enquiries.

A small app, key flows first.

Ads and social posts people stop for.

Website

The site that turns visitors into enquiries. From a single landing page to about five pages.

  • Figma file for one to about five pages, desktop and mobile
  • Page structure and copy shaped with you
  • Handoff notes for your developers
  • Production frontend with motion, accessible by default
  • Text, images and news editable by you, if you want that
  • Live on your domain, all files yours

A site that does the talking while you’re busy.

Book a free intro call

App UI

A small app, key flows first. A clickable prototype your users can test.

  • Key flows designed in Figma, light and dark if needed
  • Clickable prototype you can test with real users
  • Component specs and handoff notes for your developers
  • Coded, animated frontend for the key flows
  • Your developers connect it to your backend; I support the handoff

An app your users keep coming back to.

Book a free intro call

Creative set

Ads and social posts people stop for. In the formats you need.

  • A set of ad and social creatives in the formats you need
  • Export-ready files for each platform

Posts that look like you, in every format.

Book a free intro call

How I work

From first call to live.

Four steps, no surprises. You see progress early and you always know what comes next.

  1. Free 15-min call

    We talk about your idea and whether we’re a good fit.

  2. Clear offer

    Fixed scope, fixed timeline, no hourly surprises.

  3. Design and feedback

    You see progress early and comment directly on the designs.

  4. Handoff or launch

    A Figma file ready for your developers, or a live site with all files yours.

Alessia in the sun, shading her eyes with one hand and smiling, in round glasses and a white top with small pink flowers.
Alessia at her graduation from ASE Bucharest, in a black gown and red stole, settling her cap with both hands.
Graduation day, ASE

About

Hi, I’m Alessia.

I’m a UX/UI designer in Bucharest who also writes the frontend. I started on the development side and kept designing because I wanted to decide how things should look and behave, not only how to build them.

Working both sides means nothing gets lost between the Figma file and the live site: the spacing, the motion and the small states end up the way they were designed. At a fintech I designed and built several products under tight deadlines, which is also where accessibility became a habit rather than a checklist.

I work in English and Romanian, mostly with small businesses and startups that want a site or an app that feels considered, without an agency around it.

Based in
Bucharest, Romania
Languages
English and Romanian
Does
Design and frontend

FAQ

Good questions, honest answers.

What does a project cost?

It depends on scope. After our call you get a fixed quote with a clear scope and timeline, with no hourly surprises.

Is the first call really free?

Yes. It’s 15 minutes to talk about your idea and see if we’re a good fit, with no obligation.

Can you build the site too, or just design it?

Either. You can get a Figma file for your developers, or a finished, animated frontend ready to launch.

Do you handle the backend?

No. I design and build the frontend, and your developers connect it to your systems. For simple sites, contact forms and content editing are covered without a custom backend.

Can I update the site myself?

Yes, if you need to. I can set it up so you can edit text, images and news without touching code.

How long does it take?

Typically one to six weeks depending on scope, with first designs within a week.

I don’t have copy or photos yet. Is that a problem?

No. I’ll help shape the copy and tell you exactly which photos you need.

Do you work in English or Romanian?

Both.